Super Bowl Commercials are the Godfather of TV advertising. Why? The Super Bowl holds 18 of 19 top spots in the last 19 years for #1 show viewership. When Brands and advertisers are creating these campaigns they are looking to get the best angle they can for their product while in front of hundreds of millions of eyeballs.They hire the best talent they can, buy prime time and track the metrics on every level. Successful campaigns get a lift for weeks afterwards thanks to social proof.